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Metal Casting Technologies : December 2008
will be unfortunate emotional and financial pain for all of us with unemployment and businesses closing. But by keeping our nerve, these difficulties will provide us with challenges for invention and innovative methods for solutions, visions for doing things smarter rather than trying to retrieve or repair old models. We grow as individuals when we are challenged and this flows into smarter business strategies. And in our foundry world, this means smarter cars with smarter auto components. Already we see the innovation and invention kicking in with the rush to manufacture electric cars. While all the established and emerging economies are being battered by having to move out of their financial comfort zone, many foresighted ones are saying, “Where’s the opportunity here?” And that opportunity is very evident in the car industry. The American car manufacturers, in the main, just ignored the trend which started 20 years ago for smaller and more fuel efficient cars. Up until this year they were still making gas guzzling machines, Hummers and the like while Japan started seeing the light 20 years ago. The market share of Japanese cars versus American guzzlers is self evident. The best innovation for the 3 major car companies in the US should be to nicely let the Board and their respective CEO’s go home forever, appoint new CEO’s with vision who can address the real fact that the world has changed and there is no choice but to move on after 100 years of what is now an old and outdated model of car manufacture. This publication hasn’t the space to list all the car manufacturers around the world which are already in front of the curve with electric car design and manufacture. Just Google “electric cars” and be amazed with the range and plans for electric cars with some heading toward a launch into the 2009 market. By the way, you may already know that GM killed off a very successful electric car (actually crushed working models) some five years ago after White House administration leaned on them to do so. Maybe it was all about oil. (Google GM electric car crush) So let me urge you to focus on the future, with optimism, knowing we will emerge from yet another recession with a new world view. Read about the innovation for car manufactures in Australia in this edition written by our Paula Wallace.We will report in the next edition about the continuing whirlpool of world car manufacturing and the metal casting componetry companies which support it. Just stay confident and positive and start loving the colour green. Reduce your reading about all the doomsday stories. It is not Armageddon - it’s opportunity! It is with great confidence that I wish you all an extremely inventive and innovative 2009. That’s when we will return to you with more positive knowledge and information on the way forward. Seasons Greetings and Best Wishes for 2009 As the holiday season begins, it is time to offer our best wishes to all our readers and advertisers. It is also the time to give you our promise to continue to bring you the important issues relating to metal castings technology in 2009. While sincerely wishing you a successful 2009, we see the year ahead as a watershed where the colour green will have to be balanced with a challenging economy. It will become an increasingly important issue. New technologies for metal castings will emerge to serve a new era. We at Metals Magazine have already commissioned research to ensure we keep you supplied with the information and knowledge vital to your businesses in the Asia Pacific. Again our best wishes from all the team at Rala. 2009 DEADLINES MARCH 2009 – Foundry Technologies Editorial deadline: Advertising booking deadline: Material deadline: JUNE 2009 – Light Metals R&D Editorial deadline: Advertising booking deadline: Material deadline: 4 February 11 February 18 February 13 May 20 May 27 May SEPTEMBER 2009 – Who’s Who of Metals Including Annual Buyer’s Guide Editorial deadline: Advertising booking deadline: Material deadline: DECEMBER 2009 – The Green Issue Editorial deadline: Barbara Cail Managing Editor Advertising booking deadline: Material deadline: 5 August 12 August 19 August 28 October 4 November 11 November METAL Casting Technologies December 2008 5