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Metal Casting Technologies : March 2009
EDITORIAL Survival innovation and growth PAULA WALLACE Paula is an experienced industrial and business writer who brings extensive research skills which she will apply to reporting on the trends of the booming Asian foundry scene. Barbara Cail JOHN PEARCE Metals Specialist, MTEC National Metals and Materials Technology Centre, Thailand JEFF F. MEREDITH Casting Solutions Pty Ltd JOHN HERMES D. BAUTISTA PMAI Technical Consultant GOPAL PADKI Mr.Padki holds several official positions within Foundry Society of China, import and export working committee, and China Foundry Association DR. P. C.MAITY Professor and Head, Mechanical Engineering Department DAV Institute of Engineering and Technology, Jalandhar, India E: email@example.com W:www.mainnotech.com here is no point writing about the horror stories describing the world wide car industry meltdown. It is a daily main news item. You in the metal casting industry already know and feel the economic pain and confusion in not having clear indicators as to how deep and long the credit crises will remain. Despite all the learned financial gurus’ predictions about the “bottom” of the market, I suspect that the crystal ball is still too clouded for anyone to read. Maybe it will be a different when I write this column in June. The speed at which everything is changing will possibly have affected what I am writing in this column by the time you read it. But our feature section is looking at the future. We are now forced to watch the auto components sector go through a whole transformation in response to the severe world wide downturn in the car industry. It is the worst situation since the Second World War.We will watch jobs being slashed, flexing time, restructuring, close downs, bankruptcies and a giant change in the positioning of Brands. Which ones will emerge as world leaders? The big three brands in the US are now being brutally battered with the need for cash bailouts and sales have tumbled by 40%. General Motors has toiled over the past couple months to slash its workforce, curb employee benefits and highlight a rosier, fuel-efficient future in an attempt to remain viable and keep the money coming from Washington. The credit crunch is not going to ease rapidly. It’s now futile to do forensic analysis on who is to blame and lament the lack of effective management and lack of their deficient foresight. Instead, like any storm, or maybe in this case cyclone, it has to be weathered and there will be storm damage. After the clean up, there is already increasing evidence that there will emerge a whole new view of the automotive world. The new landscape will provide enough revelation and inspiration T 4 www.metals.rala.com.au CONTRIBUTORS